Social Media and Marketing Coordinator
From July 2022 to December 2023, I redesigned and created a visual aesthetic for
Southeast Mountain Guides in addition to managing the Instagram and Facebook accounts. I created brochures, business cards, a cold calling pamphlet, stickers, t-shirts, posters, hype videos, and updated the website. My day to day was anything from photographing climbers on the Via Ferrata, contacting print shops, copywriting, designing, shadowing SPI guides on trips, editing photographs, organizing the daily Via Ferrata orientations and climbers, meeting with the owner to discuss current and future projects, etc. My experience at Southeast has taught me the business, practical, and "real world" side of digital media and design while my time at the University of Kentucky gave me the artistic foundation and structure I apply to work every day.
